Performance marketing consultant · Healthcare & high-ticket services

Marketing you can verify in your own CRM.

I work directly with founders of established US healthcare practices and high-ticket service businesses running six-figure monthly ad budgets. Google Ads, SEO, and AI Search — engineered around closed revenue and admitted patients, not platform-modeled conversions.

Cost per admitted patient after rebuilding an inherited, wasteful account−78%VERIFIED · Salesforce · Jun 2026
Approved patients per month, on roughly double the ad spend~9×VERIFIED · CRM admissions
US organic traffic in six months, same client~6.4×SOURCE · Ahrefs, Dec–Jun
AI answer-engine citations built from zero600+SOURCE · AI Overviews + LLMs

Who I work with

A specialist, not a generalist agency.

I work directly with founders and owners of established US healthcare practices, aesthetic and plastic surgery clinics, and high-ticket service businesses with serious acquisition budgets. No account managers, no layers. The person who plans your strategy is the person who runs it.

How I work

Built backward from revenue.

Most campaigns optimize for clicks and call it progress. I start from the business outcome and engineer the system to reach it — then prove what works before scaling spend.

01

Define the real objective

Every engagement starts with the actual business goal — booked patients, qualified leads, revenue — not platform metrics. Click-through and cost-per-lead are diagnostics, never the destination.

02

Architect the system

Paid media, SEO, and AI Search structured to work together: campaign architecture, segmentation, landing pages, and end-to-end tracking — designed as one system, not disconnected tactics.

03

Prove, then scale

Validate the approach on a controlled budget, confirm it converts in the CRM, then scale only what is already working. Spend follows proof — not the other way around.

How verification works

Every click, traced to closed revenue.

The plumbing under every campaign: ad clicks tied to admitted patients in your CRM, then fed back so bidding optimizes on verified revenue — not platform-modeled conversions.

AD CLICK Google · Microsoft · Meta SALESFORCE CRM admitted patient, not a form fill VERIFIED REVENUE closed, not platform-modeled SMARTER BIDDING optimizes on real revenue GCLID offline import feeds back bidding learns only from revenue you can verify in your own CRM

Track record

Systems built from zero — proven across verticals.

Acquisition systems designed and run end to end. Some client names withheld under confidentiality; results shown in relative terms and verified against the client's CRM.

HEALTHCARE · BEHAVIORAL HEALTHCRM-VERIFIED

Inherited a wasteful account. Rebuilt it around admitted patients.

For an established luxury US healthcare clinic: took over a six-figure-per-month Google Ads program that counted platform conversions as wins, wired GCLID-to-Salesforce offline conversion import, and rebuilt the account to bid on verified admissions. In parallel, built organic and AI Search visibility from near zero.

−78% cost per admitted patient ~9× approved patients/mo ~2× ad spend, profitably ~6.4× organic traffic · 6 mo 600+ AI citations
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EVENT PRODUCTION · AV RENTAL · NATIONWIDE USATTRIBUTION-VERIFIED

Built attribution-first. Scaled to 7× ROAS across channels.

For Rent For Event, a nationwide US event-production and AV-rental company: built one attribution model tying Google, Microsoft, Meta, and organic to quote pipeline and revenue, then scaled each channel on verified return.

Google Ads ROAS Microsoft ROAS organic revenue 28→55 Domain Rating
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HEALTHCARE · SEO + PPCPATIENT-ACQUISITION

+35% patient acquisition across SEO and paid.

For US healthcare clients at Active Marketing Services: led SEO and PPC as one system and rebuilt the funnels they fed — lifting patient acquisition ~35% without added budget, measured on booked patients.

+35% patient acquisitionSEO + PPC one system
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TRAVEL SAAS · SEO + MARKET ENTRYORGANIC GROWTH

Organic market entry for an AI travel product.

For TripTip, an AI-powered travel planner (Vallex): built high-authority backlinks, an intent-driven keyword strategy, and technical SEO to win rankings in a competitive vertical and optimize the search-to-booking journey.

Read the full case →

Detailed paid-performance figures shared directly on a confidential discovery call.

What clients say

In the words of the people I work with.

"Lev is responsible for managing our paid acquisition channels and plays a key role in supporting our broader growth efforts, including close involvement in SEO. What stands out most is his ownership mindset and the level of control he maintains over the entire process."

Marketing Manager, luxury US healthcare clinic

"Lev immediately stands out as an exceptional partner to work with over my last 3 years with Google. He uniquely blends high-level, data-driven strategy with deep, hands-on technical skill — precisely the kind of results-oriented partner you want managing significant in-platform investment."

Mid-Market Partnerships, Google

"He's not just a media buyer — he's a strategist. Deep in SEM, sharp on funnel flow, and relentless about turning clicks into revenue. He doesn't chase vanity metrics. He thinks like an owner, communicates like a partner, and makes your budget work like it's his own."

Founder, Fast+Light

What I do

Three channels, one revenue system.

Google Ads

Paid search and Performance Max built and managed for measurable acquisition — including regulated verticals with strict platform policy requirements.

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Microsoft Ads

Bing and the Microsoft network — a lower-CPC second search channel reaching an older, higher-intent audience, verified against your CRM.

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Meta Ads

Facebook and Instagram as compliant demand generation — volume at efficiency, tied to booked patients through the Conversions API.

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SEO

Technical and content SEO that compounds — organic visibility engineered as a durable acquisition channel, not a one-time audit.

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Local SEO

Google Business Profile, the map pack, citations and reviews — engineered so nearby patients find and choose you.

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AI Search

Generative Engine Optimization — earning visibility and citations in AI answer engines as search shifts from links to answers.

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Full stack capabilities

Beyond the three core channels, I handle every layer that makes paid and organic actually convert — so nothing is held up waiting on another vendor.

Paid media

  • Google Ads — Search, Performance Max, Display, Video
  • Meta Ads — Facebook & Instagram
  • Microsoft Ads — Bing & partner network
  • Regulated-vertical compliance (healthcare, addiction treatment)
  • Bid strategy & budget pacing across portfolios

SEO & content

  • Technical SEO audits & remediation
  • On-page optimization & content architecture
  • Local SEO & Google Business Profile
  • Schema & structured data implementation
  • Content briefs and editorial direction

AI search (GEO / AEO)

  • Visibility & citation strategy in ChatGPT, Perplexity, Gemini, Claude
  • Answer Engine Optimization for Google AI Overviews
  • Entity & authority signal building
  • Brand mention monitoring across LLM responses

Tracking & attribution

  • GA4 setup & event configuration
  • Google Tag Manager — client-side & server-side
  • End-to-end conversion tracking to admission / sale
  • CRM-to-platform integrations (Salesforce, HubSpot, custom)
  • Attribution modeling & UTM governance

CRO & landing pages

  • Landing page strategy & messaging frameworks
  • Conversion rate optimization & A/B testing
  • Form, funnel, and lead-qualification design
  • Speed and Core Web Vitals optimization

Reporting & strategy

  • Looker Studio dashboards
  • Weekly performance reviews & roadmaps
  • Competitive intelligence & positioning
  • Quarterly growth planning

Insights

Notes on performance marketing for healthcare.

Practical writing on paid media, SEO, and AI Search for clinics and high-ticket service businesses.

Get started

Let's talk about your growth.

A 30-minute call to understand your business, your goals, and whether I'm the right fit. No pitch deck — a straight conversation about what would actually move your numbers.

Book a 30-minute call